Website traffic is both, an indicator for business growth and a driver. It can assist you in:
• Measure how good your marketing works
• Provide insights regarding your audience to make decisions
• Improve your SEO and the credibility in search engine
• Create more leads, increase conversions and gain more clients
But getting these benefits requires the right way to drive drive traffic to your website, and a focus on driving quality web traffic. I’ll cover free ways in this post to drive good traffic to your site in a way that affects your bottom line.
Traffic to your site helps improve your ranking, but you also want to make sure that the increase in traffic is related to an increase in interaction.
If your traffic is growing but your conversion rates are falling, you’re not getting the right traffic in.
There are a lot of ways the site can be optimized for conversion — such as putting call to action and lead capture forms at right places, providing information the visitors are searching for, and making navigation quick and clear. But the first step is to attract the right visitors to your site.
There is nothing like set-it-and-forget-it tool on your website that creates free and high-quality website traffic. Instead there is a mix of channels working together to drive visitors. Some need commitment, some need time and some need money. Some of the channels and tactics that drive traffic to your website include:
• Web directory listings
• On-page SEO
• Off-page SEO
• Email Marketing
• Social media
• Paid Ads
• Blogs and Stories
In the next section I’ll go into more depth about the most powerful (and trustworthy) ways to increase free website traffic.