What went wrong with Micromax?
January 17, 2020Make a smart move by hiring a Virtual Assistant
March 15, 2020Why More Website Traffic?
Website traffic is both, an indicator for business growth and a driver. It can assist you in:
• Measure how good your marketing works
• Provide insights regarding your audience to make decisions
• Improve your SEO and the credibility in search engine
• Create more leads, increase conversions and gain more clients
But getting these benefits requires the right way to drive drive traffic to your website, and a focus on driving quality web traffic. I’ll cover free ways in this post to drive good traffic to your site in a way that affects your bottom line.
Free Vs Quality Website Traffic
Traffic to your site helps improve your ranking, but you also want to make sure that the increase in traffic is related to an increase in interaction.
If your traffic is growing but your conversion rates are falling, you’re not getting the right traffic in.
There are a lot of ways the site can be optimized for conversion — such as putting call to action and lead capture forms at right places, providing information the visitors are searching for, and making navigation quick and clear. But the first step is to attract the right visitors to your site.
Channels that drive high quality traffic to your website.
There is nothing like set-it-and-forget-it tool on your website that creates free and high-quality website traffic. Instead there is a mix of channels working together to drive visitors. Some need commitment, some need time and some need money. Some of the channels and tactics that drive traffic to your website include:
• Web directory listings
• On-page SEO
• Off-page SEO
• Email Marketing
• Social media
• Paid Ads
• Blogs and Stories
In the next section I’ll go into more depth about the most powerful (and trustworthy) ways to increase free website traffic.
Free Ways to Increase High Quality Website Traffic
- Create Free Google My Business Listing
Did you know that a well informative Google My Business page receives 7 times more views than an others? This is a great way to get more traffic to your website. Always bear in mind that the tests of Google are getting smarter and smarter. If your listing have all the information a potential client requires to make a decision, they may forgo your website and directly contact / visit you — even better than visiting a website! - On-page SEO optimization
On each of your websites, there are many SEO strategies you can execute to improve rank in search engines and to get more visitors. It involves delivering high-quality content that your audience is searching for, and writing your pages concisely meta descriptions. In search results the meta description appears below your URL. - Get Listed in Online Web Directories
Another great way to increase traffic to your website is to be get listed in the free online directories and review sites. Your profile will have a link to your website, so regularly updating these listings and getting positive feedback would likely lead to more traffic on the website. Furthermore, other directories such as Yelp have strong domain authority on Google. There are also chances that the free Yelp page could rank high for relevant searches. - Build High Quality Backlinks
A from another website is a backlink to your website. Backlinks from other companies or industry influencers will not only carry your company to a wider audience but will also boost eligible traffic to your site. Furthermore, if Google sees other reputable sites pointing to yours, it will pick up on backlinks and increase its confidence in your website. - Social Media
Social media is among the most popular online marketing tools and plays a vital role in driving the website’s traffic. To promote blog posts and other useful pages on your website, you can easily use use Facebook, Instagram and LinkedIn. This way, if you post shareable content, you can turn your social media audience into website visitors, and draw traffic from their networks. - Hashtags in Blog Posts
If you add hashtags to blog posts or website pages , you can expand your scope beyond your network and be discovered through users looking for your products and services. The more eyes you have on your links, more traffic you get to your website. - Landing Pages
Another free way of traffic to your website are landing pages. These are different sites for your deals, for example to redeem a coupon code, download a free e-book, or start a free trial. These provide the specifics that consumers need to step forward and convert, and concentrate on one particular call to action that makes it more likely to occur. - Long-Tail Keywords
While short-tail keywords are searched more commonly, it is also hard to rank for them high in search engines. On the other hand, targeting long-tail keywords gives you a great chance of rank higher (even on the first page of Google) for your product-specific queries and services — obviously higher rankings mean more traffic. - Email Marketing
Sending regular emails and promoting newsletter deals is a perfect way to keep in touch with your clients, as well as helping you get visitors to your website. Provide valuable knowledge and links to pages of your website where people can learn more about specific offers, such as through blog posts and landing pages. Also try to ensure you don’t continuously flood your subscribers with emails or your clients will either disengage, delete or unsubscribe from newsletters.
Also, think carefully about the subject lines of your email. These influence heavily whether a recipient opens your email or not. If your emails are never opened they can’t drive your site with traffic! - Guest Blogging
Getting an industry influencer post a blog on your website or transforming an interview with them into a blog will help drive traffic organic traffic as well as through the influencer advertising the post to their audience. This can also help make your content more diverse and show your visitors that you’re active in your profession.
Alternatively, the influencer could be asked to mention your business on their own social media. This method is still free but to be an exchange with mutual benefit you still need the collaboration with the influencer.
